Sales person? No! Real Estate Counselor? Yes!

My background was not in sales, so when I decided to go into real estate few years ago, I took a big gamble. I knew I was a people person, I knew I cared about people. I knew I was honest. I knew I worked hard to achieve a goal.

I look at others and I think I'm doing it all wrong, but my team and I are getting amazing results!

Although I am in the top of my market, I don't consider myself a "sales-person", and I don't do any of the things sales people are supposed to do. I don't have a script, I don't bother people, I don't knock on doors, I don't have a cute saying on the back of my card, I don't have a magnet on my car, I don't ask for referrals, I don't network, I don't push a product, I don't even carry business cards most of the time (I know I should). It's not about me, it's about them...

Instead, I focus 100% of my attention to each and every client. I ask a lot of questions. I find out exactly where they are in their lives, and why they need to buy or sell. I find out all the intricate details and then I counsel them. We devise a plan together and we work together to implement it. They have 100% of my attention, dedication, loyalty and focus.

I get the job done, because I want it done as badly as they do. For the time we work together, their goal is my goal, their pain is my pain, their concern is my concern. There is no you and I in that equation, it's "us, we, ours"... I express that in every sentence. I get that from my corporate training, it was never "I", but always "we".

We at J.P. & Associates believe in clients for life... we may lose the deal, but we don't lose the client! Tell the Truth! Always look out for your client's best interest! Don't let your buyer clients purchase anything you wouldn't buy yourself. Put yourself in the shoes of your seller clients, that way you'll work harder!

Sales Person? No! real estate counselor? Yes!